Once your ad is live, you can track how it’s doing in your Pinterest Ads Manager dashboard. How to Measure the Success of Pinterest Ads TIP: Remember to position your branding so that it is still clearly visible in Pinterest search results. Pinterest Ads Tip #3: Include Clear BrandingĪs we’ve already covered, Pinterest is a highly visual platform - so adding your name or logo to your Pinterest ads is a great way to double-down on brand awareness and consideration.įor Video Pin ads, Pinterest suggests showing branding within the first few seconds of the clip. These custom Pins helped people experience Burberry products in a much more personalized way - and although this type of experience needs to be custom-built using the Pinterest API, it does show how flexible the platform can be. Users filled out a short questionnaire about their beauty routines, then received a personalized board with a mix of product information, beauty tips, and monogrammed content. The fashion and beauty brand worked with Pinterest worked together to create a customized beauty experience on the platform. Upgrade now!īurberry has also experimented with interactive experiences on Pinterest. Pinterest video scheduling is available on all paid plans, starting at just $9/month. Video Pins ads can appear in users’ home feeds, search results, and the “more like this” section under a Pin Closeup. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first. The first 30-35 characters will show in people’s feeds.ĭescription: Up to 500 characters. TIP: Pinterest recommends making your videos square (1:1) or vertical (2:3, 9:16). Video length: Minimum 4 seconds, maximum 15 minutesĪspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1 Maximum video exposure is typically more expensive, as minimum bids start higher. Standard width videos are the same size as regular Pins, whereas max-width video spreads across the feed, minimizing distraction from competing Pins. Pinterest offers two sizes for Video Pin ads: Max width and standard.
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